July 24, 2008
THE MGM CHANNEL TO BE CARRIED ON VODAFONE MOBILE PLATFORM IN GERMANY
LOS ANGELES, CA July 24, 2008 - MGM Networks, a division of Metro-Goldwyn-Mayer Studios Inc., has launched a new initiative to expand the television distribution of The MGM Channel to mobile subscribers, and has announced today its first major agreement with Vodafone in Germany. Following a soft launch last month, The MGM Channel, which is currently available to pay television subscribers all across German-speaking Europe, will now also be available to mobile subscribers through Vodafone. The announcement was made by Bruce Tuchman, Executive Vice President, MGM Networks, Metro-Goldwyn-Mayer Studios Inc.
Vodafone, one of the largest mobile telephone operators in the Germany and across the world, will make the German language version of The MGM Channel available on its 3G Vodafone Live! network in Germany beginning June 1. The MGM Channel in Germany features hand-picked movies from the legendary Metro-Goldwyn-Mayer film library - the largest modern film library in the world. On The MGM Channel, Vodafone's 3G customers in Germany will be able to view celebrated films from the Pink Panther and Rocky franchises, as well as The Thomas Crown Affair, Terminator, Man in the Iron Mask and Robocop, among many others.
"This is a breakthrough deal that allows us to expand our distribution of The MGM Channel in a very exciting way," stated Tuchman. "With the mobile video business and the need for quality, premium content expanding so rapidly, we are thrilled to inaugurate our efforts in one of the world's most dynamic mobile markets with one of the world's leading mobile network operators. Going forward we are eager to explore new opportunities amongst key mobile platforms around the world who have expressed a keen interest in partnering with MGM and our extensive library of popular and well-known entertainment, and utilizing the MGM brand to attract audiences to their entertainment services."
Marcus Ammon, Managing Director of MGM Networks in Germany noted: "Today's media consumers enjoy a very active lifestyle and our agreement with Vodafone provides us with an incredible opportunity to expand our television distribution to mobile subscribers. The MGM Channel is one of Germany's most popular Pay TV networks, and we're very excited about this new level of engagement with our German audience."
Vodafone Live! reaches some 6 million customers with video capable handsets and offers more than 40 channels, including 1:1 TV, classical linear broadcast and made-for-mobile content highlights in addition to more than 20,000 videos, including full length streaming, an electronic program guide for all MobileTV channels; and free TV-reminders via SMS for selected MobileTV formats.
About MGM Networks
MGM Networks manages Metro-Goldwyn-Mayer Studios Inc.'s interests in MGM-branded networks, Hollywood film studio joint venture channels and other programming services spanning scores of markets across Europe, North and South America, Asia, Oceana and Africa. For more information, visit www.mgmchannel.com
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution In, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching over 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com.